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Zapatero laughs at himself José Luis Rodríguez Zapatero, former president of the Government, together with José Antonio Alonso (left) and Eduardo Madina (right). José Luis Rodríguez Zapatero, former president of the Government, together with José Antonio Alonso (left) and Eduardo Madina (right). If the PP video in 1996 anticipated the arrival of new formats, the 2008 PSOE video can be considered the first modern advertising campaign . Contrary to the trend of the rest of the parties, the campaign designed by the socialists presented several electoral videos instead of one , monopolizing the space in the media and allowing the party to appear in several different narrative styles. If the first video addresses the sensitivity of the training and focuses on older candidates, the second explores the figure of the candidate. José Luis Rodríguez Zapatero has implemented several social measures during his term, so it is important to highlight their human aspect.
Make him look like your neighbor. And what better than a profile in which he even laughs at himself. 2015: Podemos against the world Pablo Iglesias (2015) Can If there is one thing that can be recognized in Pablo Iglesias's formation, it is that it stirred things up. He shook up parliamentary politics, candidate communication and, of course, party communication. The declaration of intentions can be Middle East Phone Number List seen from its first video ahead of the 20-D elections. It is not even a campaign video, mainly because it was broadcast months before the elections , and nor does it directly appeal to the request to vote. A declaration of intentions. The purple formation does not promote itself, at least expressly, but rather turns against the rest of the parties and economic powers ; It also recovers the long format, with more than 6 minutes of footage, and electorally uses rap music tunes and 15M chants. It surprises because of the moment in which it is released, because of its design, because of the protagonists and because of the intentions. We can against the conventional, against the previous .
The spots in 10-N Pablo Casado (PP), Pedro Sánchez (PSOE), Santiago Abascal (Vox), Pablo Iglesias (PSOE) and Albert Rivera (Ciudadanos). Pablo Casado (PP), Pedro Sánchez (PSOE), Santiago Abascal (Vox), Pablo Iglesias (PSOE) and Albert Rivera (Ciudadanos). Having installed a kind of vale tudo in the electoral dynamics, the spots have been no less. The five major parties have opted for very different strategies to demarcate their campaign videos. The race towards Moncloa this 10-N allows us to see how new styles have ended up making their way over the old ones. The only exception is that of the PSOE , as a party in Government, which seeks a purposeful but serious image of the State, more in line with previous years. But the general trend, as has been proclaimed since 2015, is to omit the party's direct message, the program, and appeal to distinction and emotion . In this case, both the video of Unidas Podemos and that of the Popular Party give a good example of this.