Post by account_disabled on Feb 19, 2024 19:43:24 GMT -10
Setting objectives is a highly critical and sensitive moment in the design of an organization's strategic plan . And not only because of its necessity (without objectives there is no strategy), but rather because of the tremendous impact of establishing objectives on the success or failure of any business project . We have commented on other occasions to what extent it is important to select with detail, knowledge and according to objective criteria the strategic goals of the organization, establishing a hierarchy between them and tracing the paths that should guide business action until its achievement. Therefore, the convenience of having data analysis tools that facilitate this knowledge and support the decisions made about the objectives to be established is evident, a convenience that takes on a completely new and superior dimension if we talk about advanced analytics tools.
Advanced analytics for setting strategic objectives In the jargon of business intelligence and in the circles close to the development of BI solutions, a term is gaining ground that in a short time will give a lot to talk about: Generation D, an expression coined to identify organizations equipped with analytical tools. advanced, capable of carrying out their mission not only by USA Student Phone Number List providing information and knowledge about the organization and its environment, but also by providing added value to the business strategy . Capable of carrying out a number of simultaneous operations much higher than traditional tools, prepared to analyze large volumes of data from the most diverse sources and channels with specificities as specific as social networks, they also allow carrying out predictive analytics operations. (one of its undoubtedly most interesting advantages). Predictive analytics provides real and updated knowledge about the interests, tastes, preferences... of the target audience through a deep and detailed analysis of the same, it allows us to know the potential of the organization itself and its position in the market, and all of this with a view to designing possible future scenarios that allow evaluating all the business opportunities that arise on the corporate horizon.
There is no doubt about the importance of advanced analytics for decision making, and especially for setting strategic objectives that are increasingly determined, in all sectors and activities, by the behavior of the public in the digital sphere. , especially social media . The expansion of the spectrum of analysis , the reduction of time and resources used to carry it out, and the possibilities that these tools offer for the projection of the results obtained in what-if scenarios are some of the most characteristic features of advanced analytics, and therefore distinctive factors of the organizations that adopt them, those that make up the so-called Generation D. A new generation of businesses that is still small in global terms: in a study recently published by IBM, it is estimated that less than 20% of companies are prepared to become part of Generation D), but which has powerful instruments to far surpass the competition . To learn more and better what advantages these tools present, we recommend the Advanced Analytics Dashboard guide , a free resource available to the reader with which, in addition to understanding the qualitative leap they represent in the field of Business Intelligence, you will be able to understand the true scope of these and the value they bring to the business including more precise, complete and detailed goal setting.