Post by account_disabled on Feb 26, 2024 18:19:44 GMT -10
instagram interactions
Share on LinkedIn Share on Twitter Share on WhatsApp Share on Telegram Share on Facebook Copy link
For some time now, videos have been the content that different social networks like Facebook are promoting the most, and the truth is that they have many reasons to do so: in fact, a new worldwide study has corroborated that video content generates more interactions on Instagram than the images.
How its users use Instagram
Instagram has more than 1 billion users around the world, and this not only means that many people use it, but also that the use of the platform varies greatly.
While some use it to share their daily lives with friends and family, influ Mexico Mobile Number List encers make a living through their publications while brands manage to connect with their audience.
That is why Quintly , an online platform for information on performance on social networks, has carried out a new edition of the study that reveals the different uses that are given to the social network by analyzing the performance of 34,100 profiles and more than 5, 9 million publications worldwide, between January 1 and June 30, .
The profiles were divided for study according to their number of followers:Image: QuintlyThe research analyzed various aspects between the different profiles studied:
Evolution of followers on Instagram
Post Type Performance: Image, Video, or Carousel
Message length
How hashtags were used
Analysis of the use of emojis
One of the first discoveries was that profiles with 100,000 to 1M followers had a 16% growth , while profiles with 10,000 to 100,000 followers showed a 15.9% increase in followers. Both types of Instagram profiles were the most successful in increasing their audience.
On the other hand, the group of profiles with the lowest number of followers (0-1,000) obtained the lowest growth rate (9.4%) .
The reason for this, according to the research, is that today it is more difficult than ever to naturally grow an account's following , especially in the case of small profiles that do not have the same type of visibility as the giants such as influencers and brands on the application.
Videos generate more interactions on Instagram than images
Among the most notable results of this study is that videos managed to obtain up to 49% more interactions on Instagram than images , an incredible growth if we take into account that in the previous year's results , this difference remained at 21%. %.
Although images are the most common type of publication on Instagram (68.2%), the sum of “likes” plus comments obtained on both types of publications shows that video achieves a much higher performance , even compared to the image carousels .Image: Quintly
Texts, hashtags and emojis on Instagram
The most common uses of Instagram are browsing and obtaining visual inspiration and quick entertainment, but the study has once again found that text also plays an important role on this social network: 67% of posts contain more than 150 characters in their description, while 35.8% of them used more than 300 characters , a trend that has continued to grow in recent months, taking into account that in previous results this percentage was 31%.Image: QuintlyOn the other hand, the study found that 52.3% of posts on Instagram do not include emojis at all . Posts that include 1 to 3 emojis account for the second largest engagement (38.2%).Image: QuintlyInterestingly, this comes even though emojis can have a positive effect on Instagram posts , as they often accompany more interactions. As you can see in the graph, in the case of the most common Instagrammers (those with between 10,000 and 100,000 followers), the average number of interactions is higher when the number of emojis used is between 4 and 10.[Tweet “Did you know that more than 52% of Instagram users do not use emojis? Know the details”]
Historically, hashtags have proven to be vital on Instagram to find content related to the topic we are looking for. By adding hashtags to a post on the visual social network you can make your content more visible and reach many more users.
Share on LinkedIn Share on Twitter Share on WhatsApp Share on Telegram Share on Facebook Copy link
For some time now, videos have been the content that different social networks like Facebook are promoting the most, and the truth is that they have many reasons to do so: in fact, a new worldwide study has corroborated that video content generates more interactions on Instagram than the images.
How its users use Instagram
Instagram has more than 1 billion users around the world, and this not only means that many people use it, but also that the use of the platform varies greatly.
While some use it to share their daily lives with friends and family, influ Mexico Mobile Number List encers make a living through their publications while brands manage to connect with their audience.
That is why Quintly , an online platform for information on performance on social networks, has carried out a new edition of the study that reveals the different uses that are given to the social network by analyzing the performance of 34,100 profiles and more than 5, 9 million publications worldwide, between January 1 and June 30, .
The profiles were divided for study according to their number of followers:Image: QuintlyThe research analyzed various aspects between the different profiles studied:
Evolution of followers on Instagram
Post Type Performance: Image, Video, or Carousel
Message length
How hashtags were used
Analysis of the use of emojis
One of the first discoveries was that profiles with 100,000 to 1M followers had a 16% growth , while profiles with 10,000 to 100,000 followers showed a 15.9% increase in followers. Both types of Instagram profiles were the most successful in increasing their audience.
On the other hand, the group of profiles with the lowest number of followers (0-1,000) obtained the lowest growth rate (9.4%) .
The reason for this, according to the research, is that today it is more difficult than ever to naturally grow an account's following , especially in the case of small profiles that do not have the same type of visibility as the giants such as influencers and brands on the application.
Videos generate more interactions on Instagram than images
Among the most notable results of this study is that videos managed to obtain up to 49% more interactions on Instagram than images , an incredible growth if we take into account that in the previous year's results , this difference remained at 21%. %.
Although images are the most common type of publication on Instagram (68.2%), the sum of “likes” plus comments obtained on both types of publications shows that video achieves a much higher performance , even compared to the image carousels .Image: Quintly
Texts, hashtags and emojis on Instagram
The most common uses of Instagram are browsing and obtaining visual inspiration and quick entertainment, but the study has once again found that text also plays an important role on this social network: 67% of posts contain more than 150 characters in their description, while 35.8% of them used more than 300 characters , a trend that has continued to grow in recent months, taking into account that in previous results this percentage was 31%.Image: QuintlyOn the other hand, the study found that 52.3% of posts on Instagram do not include emojis at all . Posts that include 1 to 3 emojis account for the second largest engagement (38.2%).Image: QuintlyInterestingly, this comes even though emojis can have a positive effect on Instagram posts , as they often accompany more interactions. As you can see in the graph, in the case of the most common Instagrammers (those with between 10,000 and 100,000 followers), the average number of interactions is higher when the number of emojis used is between 4 and 10.[Tweet “Did you know that more than 52% of Instagram users do not use emojis? Know the details”]
Historically, hashtags have proven to be vital on Instagram to find content related to the topic we are looking for. By adding hashtags to a post on the visual social network you can make your content more visible and reach many more users.