Post by account_disabled on Mar 4, 2024 17:44:41 GMT -10
What should AdWords advertisers do to effectively engage with mobile users? This checklist presents all the essential elements that should be in your account. A good mobile website is an important part of great mobile advertising. We're not going to cover website design, but if you need help creating or improving your mobile site, check out the resources at google.com/think/multiscreen . Mobile creatives and extensions 1. Implement important mobile-optimized extensions and ad formats: Sitelink extensions if you want to give users the ability to go directly to specific pages on your site. Call extensions if you accept phone calls. Location extensions if you have physical stores. App extensions, app install ads, and app interaction ads if you have an app. Review and callout extensions if you want to highlight certain business attributes. Why: Providing this information through extensions can increase CTR and make it easier for users to call you and find the location, products, and data they're looking for. 2. Enable mobile preferred sitelinks with mobile utility in mind. Try a minimum of six to have the best possible presence.
There are fewer mobile properties, so mobile sitelinks need to be small and precise. Mobile users may also find different pages on your site more useful. 3. Include all important information and mobile-specific Ecuador Mobile Number List calls to action in the title and first descriptive line of your preferred mobile ads. Why: In some cases the second description line may not display on mobile devices (for example, if it is not expected to perform better than your mobile-relevant extensions). 4. Write complete, independent sentences in the two descriptive lines of the preferred mobile ads. Why: There are cases where the first descriptive line will be included in the title and will form a longer sentence so the second descriptive line will still be displayed. 5. Use the display URL to indicate that you have a mobile-friendly landing page if you have one (for example, example.com/mobile, which you can even use in mobile-preferred ads that point to responsive sites, as well. that display URLs can be customized.
Why: Mobile-friendly sites make things easier for mobile users. A mobile-optimized display URL tells the user that they are going to have a pleasant mobile experience. 6. On the Google Display Network, use mobile-specific ad sizes. Why: Mobile sites have inventory that's not the same as desktop, so when targeting them you need the right ad sizes. Tip: Use standard mobile Google Display Network ad sizes, such as 320 x 50, 300 x 250, 728 x 90, and text ads Mobile segmentation 7. If you've been performing well with Shopping campaigns, the Google Display Network, or video ads on desktop, you can expand your targeting to include mobile as well. Why: Users buy, visit your site, and consume other content on their mobile devices. Your ads must be ready to present to them wherever they are. 8. Target mobile users in all campaigns where it makes sense to do so. Why: Traffic from mobile devices is going to continue to increase, so you should start segmenting this traffic as soon as possible. Mobile measurement 9. Make sure mobile conversion tracking is installed and active. Why: If you have a standalone mobile site, you'll need to set up conversion tracking the same way you do for desktop.