Post by account_disabled on Apr 29, 2024 21:05:19 GMT -10
The ROI of your content marketing efforts is wholly dependent on understanding which leads came from your efforts and the path they took to becoming a revenue source.Did a lead come from an inbound link?Did they click on a call to action in your blog?How many times did they fill out a form on your site?Which forms did they fill out?Did they look at top of the funnel content or bottom?Did they share your content on social media?Did they click on a link in an email?There are a lot of questions that you’ll need to answer if you’re going to understand where your leads are coming from and what channels are the most effective for sharing your content.
Knowing where leads are coming from will not only tell you how much you spent in order to get that lead but will also inform future marketing activities. Penguin’s CEO, Perry Nalevka, recently posted a discussion in the Content Marketing Hospitals Email List Academy Group on LinkedIn. This is one of my favorite groups on LinkedIn because they’re extremely strict about moderation and don’t allow discussions with links…i.e. no blatant self-promotion! While it poses a challenge for marketers, it’s a worthwhile one that, at the end of the day, only improves your output. So now back to the topic at hand.
Perry posed the question “How do you come up with blog topics?”In addition to generating 37 comments to date and being selected “Manager’s Choice”, this blog also got Perry the coveted Top Contributor slot. I wrote this blog because I wanted to highlight some of the really great tips that came out of the discussion that followed. So without further ado…The Top 11 Tips for Generating Blog Topics1. Keep an idea listThis idea is fairly obvious and most commenters echoed this as part of their best practice so it seemed only fair to give it top billing. We do this at Penguin as well and all of our ideas get plugged into a chart highlighting what we think will be the best end game for each idea. Something along the lines of:Blog2. Define your industry’s FAQsBlogs should be about sharing valuable information and educating your audience.
Knowing where leads are coming from will not only tell you how much you spent in order to get that lead but will also inform future marketing activities. Penguin’s CEO, Perry Nalevka, recently posted a discussion in the Content Marketing Hospitals Email List Academy Group on LinkedIn. This is one of my favorite groups on LinkedIn because they’re extremely strict about moderation and don’t allow discussions with links…i.e. no blatant self-promotion! While it poses a challenge for marketers, it’s a worthwhile one that, at the end of the day, only improves your output. So now back to the topic at hand.
Perry posed the question “How do you come up with blog topics?”In addition to generating 37 comments to date and being selected “Manager’s Choice”, this blog also got Perry the coveted Top Contributor slot. I wrote this blog because I wanted to highlight some of the really great tips that came out of the discussion that followed. So without further ado…The Top 11 Tips for Generating Blog Topics1. Keep an idea listThis idea is fairly obvious and most commenters echoed this as part of their best practice so it seemed only fair to give it top billing. We do this at Penguin as well and all of our ideas get plugged into a chart highlighting what we think will be the best end game for each idea. Something along the lines of:Blog2. Define your industry’s FAQsBlogs should be about sharing valuable information and educating your audience.