Post by mdshamiul222586 on Oct 18, 2023 20:15:31 GMT -10
Did you know that Brazil has already surpassed the mark of 168 million active smartphone devices nationwide? According to a study carried out by Fundação Getúlio Vargas, Brazilians have dedicated more and more time to using the internet via mobile devices, therefore creating a demand for the market to adapt its digital content to the responsive website model.
In this context, we can observe that it is not just about browsing the internet, but also about accessing social networks, checking emails and even making online purchases . But, do you know what a responsive website is and how it can create a competitive advantage for your business?
Responsive Website: Why have one?
In today's post, we have produced some topics on asia phone number list this subject so that you understand once and for all the importance of optimizing your website and making it responsive. Check out!
What is a responsive website?
Before the explosion in the use of smartphones and tablets in our society, the concept of a responsive website didn't make much sense. After all, to access a web page, having a computer screen, a keyboard and a mouse was essential. Therefore, good page design came down to visual aspects and loading speed.
However, this entire concept changed faster than the market could keep up. The widespread internet browsing made possible by mobile devices demanded a response from web designers, after all, it is not practical to browse on a cell phone screen on a page designed for a large computer screen.
Several difficulties arise, such as having to zoom to read, buttons that are too close together, side scrolling to follow a line of text and heavy pages that use a lot of 3G data to load.
eBook: How to organize your company - COMPLETE
A website with responsive design is built so that all of its content (images and structure) adapts to the screen of any device, adapting its versions to best suit any screen on which it is opened, be it a conventional computer or a mobile device. or a 42-inch TV.
Because it has clean code that reduces the number of elements on a page and just rearranges them depending on the screen size, the website will load much faster regardless of the device used. This way, the administrator will be sure that users have access to correctly formatted content.
What are the advantages of this strategy?
Cost reduction
There is no need to maintain a website for each type of device. When working with responsive content, everything can be created just once and on a single platform: the website architecture itself will be designed to adapt to any device.
This practicality implies a considerable reduction in maintenance and web provider costs, which, in itself, make the investment in this technology worth it. Still regarding costs, responsive websites have a better return on investment (ROI) than conventional websites.
If on the one hand it reduces costs, on the other it presents a platform that tends to attract more users and generate more business opportunities through user experience and SEO, as we will see below.
Infographic: How to prospect customers
User experience
On the Mobile Advertising & Trends portal , Google shows that users who arrive on a non-responsive website have a 61% chance of rejecting its content, while 67% are more likely to purchase a product/service from a website with the technology.
The public recognizes these advantages, after all, companies that work with a responsive website, in fact, care more about the user experience (user experience/UX) and are always looking for innovation and different resources.
Paying attention to the user experience is a factor that generates a positive impression on visitors, not only regarding the company's page, but also the business as a whole.
UX and SEO
A bad user experience can negatively affect the ranking of a web page in search engines in two ways: by increasing the bounce rate of that page and by decreasing the user's dwell time.
Bounce rate or bounce rate is an index calculated by the Google algorithm that determines whether a considerable number of users accessed the page and, within a few seconds, left it without seeing its content or accessing another page on the same website.
Dwell time, on the other hand, is how long users spend, on average, visiting the page.
Having a high bounce rate and low page dwell time means to Google's algorithm that this page may not be a useful search result. And what's worse: these indexes can become unfavorable not due to a deficiency in the content, but due to technical issues on the page.
This is what we mentioned previously: a website's bounce rate can be very high just because it is not responsive.
On the other hand, a user may visit a page that is not responsive, stay there for a certain time, but lose interest in continuing to browse because some of its features are not compatible with mobile. This impacts the length of stay rate.
In this context, we can observe that it is not just about browsing the internet, but also about accessing social networks, checking emails and even making online purchases . But, do you know what a responsive website is and how it can create a competitive advantage for your business?
Responsive Website: Why have one?
In today's post, we have produced some topics on asia phone number list this subject so that you understand once and for all the importance of optimizing your website and making it responsive. Check out!
What is a responsive website?
Before the explosion in the use of smartphones and tablets in our society, the concept of a responsive website didn't make much sense. After all, to access a web page, having a computer screen, a keyboard and a mouse was essential. Therefore, good page design came down to visual aspects and loading speed.
However, this entire concept changed faster than the market could keep up. The widespread internet browsing made possible by mobile devices demanded a response from web designers, after all, it is not practical to browse on a cell phone screen on a page designed for a large computer screen.
Several difficulties arise, such as having to zoom to read, buttons that are too close together, side scrolling to follow a line of text and heavy pages that use a lot of 3G data to load.
eBook: How to organize your company - COMPLETE
A website with responsive design is built so that all of its content (images and structure) adapts to the screen of any device, adapting its versions to best suit any screen on which it is opened, be it a conventional computer or a mobile device. or a 42-inch TV.
Because it has clean code that reduces the number of elements on a page and just rearranges them depending on the screen size, the website will load much faster regardless of the device used. This way, the administrator will be sure that users have access to correctly formatted content.
What are the advantages of this strategy?
Cost reduction
There is no need to maintain a website for each type of device. When working with responsive content, everything can be created just once and on a single platform: the website architecture itself will be designed to adapt to any device.
This practicality implies a considerable reduction in maintenance and web provider costs, which, in itself, make the investment in this technology worth it. Still regarding costs, responsive websites have a better return on investment (ROI) than conventional websites.
If on the one hand it reduces costs, on the other it presents a platform that tends to attract more users and generate more business opportunities through user experience and SEO, as we will see below.
Infographic: How to prospect customers
User experience
On the Mobile Advertising & Trends portal , Google shows that users who arrive on a non-responsive website have a 61% chance of rejecting its content, while 67% are more likely to purchase a product/service from a website with the technology.
The public recognizes these advantages, after all, companies that work with a responsive website, in fact, care more about the user experience (user experience/UX) and are always looking for innovation and different resources.
Paying attention to the user experience is a factor that generates a positive impression on visitors, not only regarding the company's page, but also the business as a whole.
UX and SEO
A bad user experience can negatively affect the ranking of a web page in search engines in two ways: by increasing the bounce rate of that page and by decreasing the user's dwell time.
Bounce rate or bounce rate is an index calculated by the Google algorithm that determines whether a considerable number of users accessed the page and, within a few seconds, left it without seeing its content or accessing another page on the same website.
Dwell time, on the other hand, is how long users spend, on average, visiting the page.
Having a high bounce rate and low page dwell time means to Google's algorithm that this page may not be a useful search result. And what's worse: these indexes can become unfavorable not due to a deficiency in the content, but due to technical issues on the page.
This is what we mentioned previously: a website's bounce rate can be very high just because it is not responsive.
On the other hand, a user may visit a page that is not responsive, stay there for a certain time, but lose interest in continuing to browse because some of its features are not compatible with mobile. This impacts the length of stay rate.