Post by mdshamiul222586 on Oct 18, 2023 20:17:19 GMT -10
Do you know what user experience is and why it is so important for your e-commerce? Basically, it involves all consumer perceptions while browsing an online store. Some of the factors considered to evaluate this usability are: the loading speed of pages, images and product information, the quality of service, among other interactions that involve operations and that directly affect e-commerce sales.
Today, user experience is being considered the new SEO (Search Engine Optimization), a set of techniques and strategies that serve to improve the positioning of websites in Google's organic results. Now, more than the technical criteria necessary for a good placement in search engines, user satisfaction on the website also matters a lot for the good reputation of an e-commerce.
User experience: Success tips for your Online Store
To help you, here are some important tips for the phone list success of your online store! Check it out now:
Simplified and functional layout
Imagine walking into a clothing store, where everything is out of place, dirty and with no indication of women's, men's or children's sections. The customer will probably not be able to stay in the location for long, much less make a purchase, as it is difficult to find what they are looking for.
The same happens in the layout of an online store. Therefore, it is important to provide a good user experience in your e-commerce: choose clean themes , readable fonts, organized menus that facilitate the search for a product, efficient search tools, a responsive website and visible information that is easy to find if necessary. doubts arise.
Relevant content
Generally, online stores copy manufacturers' information in product descriptions. This is an unrecommended practice, as it generates duplicate content on the web – that is, search engines consider the text to be plagiarism – and, consequently, search engines reduce the value of pages in search rankings. Furthermore, unique and additional information about products can be a differentiator for consumers to choose to buy from your store, even if dozens of other stores sell the same or similar item.
Infographic: How to be more productive
Efficient service
It is quite common for online stores to lose customers because they do not offer efficient service. During a purchase, it is natural for the consumer to have doubts about certain aspects of a product. However, if he cannot get a quick answer about what he is looking for, it is very likely that he will look for an online store that can serve him more attentively.
For your online store to be successful, it is essential that you provide several service channels for your customers, such as email, online chat, telephones, among others. Also remember that all these options must be easily found by the user!
Simplified and secure payment
A customer entered your store, found the desired product and now all that remains is to make the payment. Everything seems perfect, but for some reason he gives up on the purchase at that moment. Why?
This may be due to errors in your payment process. Many stores request endless registration data, which makes the customer lose patience and abandon the page. Therefore, only ask for the information that is essential to make the purchase correctly. Another common problem at this stage is the user who is unsure about providing credit card details. It is important that you place digital seals and certificates in your e-commerce, showing that your store is protected against fraud.
Having a good online store requires work and dedication, but the results are undeniable. After all, a store available 24 hours a day, anywhere in the country, guarantees many more purchasing opportunities than a physical store, with limited opening hours and restricted access.
Today, user experience is being considered the new SEO (Search Engine Optimization), a set of techniques and strategies that serve to improve the positioning of websites in Google's organic results. Now, more than the technical criteria necessary for a good placement in search engines, user satisfaction on the website also matters a lot for the good reputation of an e-commerce.
User experience: Success tips for your Online Store
To help you, here are some important tips for the phone list success of your online store! Check it out now:
Simplified and functional layout
Imagine walking into a clothing store, where everything is out of place, dirty and with no indication of women's, men's or children's sections. The customer will probably not be able to stay in the location for long, much less make a purchase, as it is difficult to find what they are looking for.
The same happens in the layout of an online store. Therefore, it is important to provide a good user experience in your e-commerce: choose clean themes , readable fonts, organized menus that facilitate the search for a product, efficient search tools, a responsive website and visible information that is easy to find if necessary. doubts arise.
Relevant content
Generally, online stores copy manufacturers' information in product descriptions. This is an unrecommended practice, as it generates duplicate content on the web – that is, search engines consider the text to be plagiarism – and, consequently, search engines reduce the value of pages in search rankings. Furthermore, unique and additional information about products can be a differentiator for consumers to choose to buy from your store, even if dozens of other stores sell the same or similar item.
Infographic: How to be more productive
Efficient service
It is quite common for online stores to lose customers because they do not offer efficient service. During a purchase, it is natural for the consumer to have doubts about certain aspects of a product. However, if he cannot get a quick answer about what he is looking for, it is very likely that he will look for an online store that can serve him more attentively.
For your online store to be successful, it is essential that you provide several service channels for your customers, such as email, online chat, telephones, among others. Also remember that all these options must be easily found by the user!
Simplified and secure payment
A customer entered your store, found the desired product and now all that remains is to make the payment. Everything seems perfect, but for some reason he gives up on the purchase at that moment. Why?
This may be due to errors in your payment process. Many stores request endless registration data, which makes the customer lose patience and abandon the page. Therefore, only ask for the information that is essential to make the purchase correctly. Another common problem at this stage is the user who is unsure about providing credit card details. It is important that you place digital seals and certificates in your e-commerce, showing that your store is protected against fraud.
Having a good online store requires work and dedication, but the results are undeniable. After all, a store available 24 hours a day, anywhere in the country, guarantees many more purchasing opportunities than a physical store, with limited opening hours and restricted access.