Post by sufiakhatun2080 on Jan 15, 2024 20:10:28 GMT -10
Part of the redesign is to offer a range of products with an exclusive sales format for abroad. Photo: Freepik. Design also matters in the product Placing nougat in the Spanish market was not a challenge, since it is a tradition that has remained, but making it cross borders was difficult, which is why they had to achieve it through local flavors. Thus, the brand asked Mr.Gutenberg to redesign a range and carry out visual and chromatic qualification work to be able to unify it graphically with 6 traditional flavors plus 3 chocolate flavors. The play of beige colors as the primary color of the brand was a pillar, but it was also necessary
to have a contemporary and timeless concept that conveyed youth products, which affirms that a corporate Job Function Email Database background color is essential to direct the consumer. A packaging job with good results The pleasant flavor of the nougat is not the only success of being present in more than 70 countries, Laura Jimeno assured that the packaging has also played a fundamental role. Maintaining a corporate image with colors that are reminiscent of the brand means they have a presence in airports, tourist stores, specialized stores, among
others. Where the 9 varieties of products are guided by their corporate color, which may seem simple, but will always be a brand indicator. Sensory attributes for unforgettable packaging Mr. Gutenberg Diseño presented a redesign for the El Almendro nougat range, maintaining its graphic elements and corporate visual attributes but with a modern design. The design director pointed out that this change seeks to have a proposal that not only associates nougat with Christmas festivities and promotes the internalization of the brand. One of the most important proposals was to vary.
the graphic layout approach and work the case vertically, so that the same elements could have a different format.