Post by jakir12 on Feb 15, 2024 0:17:10 GMT -10
Nike has once again been in the eye of the storm for complaints of gender discrimination and sexism. Although the company works with athletes to promote their products and brand through advertising campaigns and sporting events, it has been criticized for its lack of social responsibility . In the spring of 2010, Nike featured Kara Goucher, an elite runner endorsed by the company, as a fitness model for mothers and mothers-to-be in a story in The New York Times. However, Goucher claims that she had no say in creating the image the company produced of her, and that the image Nike created focused more on her physical appearance and being attractive, while male runners were portrayed as strong. and brave, as reported by Business Insider . Nike's toxic culture But not taking into account the opinion of the former Nike athlete who denounced sexism was just one of the forms of violence she experienced.
Just two months after The New York Times published its story, Nike temporarily stopped paying Goucher and withheld a quarterly payment of his $325,000 annual salary, Goucher wrote in his new memoir "The Longest Race," chronicling his story. running career and her experience in the Nike Oregon Project—a Nike-sponsored track and field training program that focused on long-distance runners. "I had worked so hard throughout my pregnancy while being marketed as an athlete mom to consumers, but in Austria Email List reality I was told [by not paying] that none of that work was worth anything." Kara Goucher, former Nike athlete. Goucher also wrote in her memoir that Nike withheld a second quarterly payment in October 2010, even though she continued to do photo shoots and other public appearances for Nike.
Alysia , another elite runner who previously worked for Nike and wrote an op-ed in the New York Times in 2019, also addressed Nike's withholding of payments to Kara Goucher during her pregnancy. While some details of Goucher's story and the scandal surrounding the now-defunct Nike Oregon Project are public, Goucher's book offers a more detailed analysis of allegations that Nike, its coaches and executives have mistreated female runners while They promoted with advertising campaigns and events. Additionally, Nike is also facing similar allegations over how it promotes black athletes. Goucher also describes a persistently sexist culture at the Nike Oregon Project and accuses Alberto Salazar, a celebrated distance runner and former Nike coach, of sexual assault. Salazar, who has denied the allegations, was suspended for sexual misconduct by the US Center for SafeSport in 2021.
Just two months after The New York Times published its story, Nike temporarily stopped paying Goucher and withheld a quarterly payment of his $325,000 annual salary, Goucher wrote in his new memoir "The Longest Race," chronicling his story. running career and her experience in the Nike Oregon Project—a Nike-sponsored track and field training program that focused on long-distance runners. "I had worked so hard throughout my pregnancy while being marketed as an athlete mom to consumers, but in Austria Email List reality I was told [by not paying] that none of that work was worth anything." Kara Goucher, former Nike athlete. Goucher also wrote in her memoir that Nike withheld a second quarterly payment in October 2010, even though she continued to do photo shoots and other public appearances for Nike.
Alysia , another elite runner who previously worked for Nike and wrote an op-ed in the New York Times in 2019, also addressed Nike's withholding of payments to Kara Goucher during her pregnancy. While some details of Goucher's story and the scandal surrounding the now-defunct Nike Oregon Project are public, Goucher's book offers a more detailed analysis of allegations that Nike, its coaches and executives have mistreated female runners while They promoted with advertising campaigns and events. Additionally, Nike is also facing similar allegations over how it promotes black athletes. Goucher also describes a persistently sexist culture at the Nike Oregon Project and accuses Alberto Salazar, a celebrated distance runner and former Nike coach, of sexual assault. Salazar, who has denied the allegations, was suspended for sexual misconduct by the US Center for SafeSport in 2021.