Post by jakirul83317 on Feb 15, 2024 1:50:30 GMT -10
There are different strategies that can play with consumers' perception and create a false image about a product, in these cases, the image of being natural when they really are not. These strategies generally are: -Words like “natural”, “green”, “sustainable”, “toxic-free” or “chemical-free” can give the consumer a positive perception of the product when purchasing it, without going beyond the real information they have about it. he. – Use of containers with preferably green tones. – The use of organic elements such as plants, leaves, fruits or flowers can attract the consumer's attention. -The use of words preferably in English such as “clean”, “green” and “organic”. -Another tactic is to add very striking perfumes and colorants with a powerful sensory connection with nature. Be very careful with the toxic components hidden after eco-whitening It is very important to read the labels carefully and know exactly what the product contains and its composition. In addition, one must be very attentive to the abundance of “without” statements, since these are intended to distract the consumer's attention from the composition of a product.
In this sense, in cosmetics, a very common practice is to focus on a natural active ingredient that diverts attention from ingredients that are harmful. Discover toxic ingredients in cosmetics so you can identify them in cosmetic Uzbekistan Email List products that may be affected by eco-whitening. toxic ingredients in cosmetics Is Greenwashing related to bunnywashing? Since 2017, the Euromonitor research and analysis agency has indicated the ethical and responsible consumer as a trend. That person who cares that their products are respectful of their surroundings and the environment. This is how terms such as sustainable, recyclable, vegan, cruelty free, organic, natural, were positioned in the world of cosmetics and today are terms demanded by consumers. This brought about changes in market strategies to offer products in accordance with that line.
This is how Greenwashing emerged , thanks to some brands that, in their desire to attract these consumers, decided to simply communicate that they possess these attributes, without verifying that their claims were real. Bunnywashing Beyond Greenwashing , another type of bleaching also arises in cosmetic products, which is Bunnywashing to refer to what happens with self-proclaimed Cruelty free products . This trend of using this term has grown so much in recent years that it has become a very attractive term for brands who promote these products to their customers with the aim of selling more. However, it is important to understand that in 2013 the European Union definitively banned testing on animals. Specifically, cosmetics that have been tested on animals cannot be sold or manufactured. In this sense, it would not be necessary to print the cruelty free seal . But, the reality is that there are many companies that do put it in their formulations, causing consumers to get confused and, when faced with two products with similar characteristics, choose the one that has this symbol.